Krispy Kreme is bringing its signature Original Glazed® doughnuts to Brazil as the company prepares to open its first location in São Paulo late next month.
This exciting expansion marks a key milestone in Krispy Kreme’s international growth strategy, as the beloved doughnut brand partners with AMPM, one of Brazil’s leading convenience store chains, to launch its debut store in the vibrant Avenida Juscelino Kubitschek neighborhood.
A New Chapter in Global Growth
The São Paulo store will open under a minority interest joint venture with AMPM, a move that supports Krispy Kreme’s capital-light franchise model. The collaboration is expected to accelerate brand presence in Brazil by tapping into AMPM’s strong local retail footprint.
“Our partnership with AMPM is a key step in the expansion of our capital-light international franchise model, enabling us to bring fresh Krispy Kreme doughnuts to more markets and consumers around the world,” said Raphael Duvivier, President of Krispy Kreme International. “By leveraging AMPM’s extensive convenience store chain to solidify our footprint in Brazil, we will scale more efficiently while staying focused on sustainable and profitable growth.”
Job Creation and Future Expansion
The first Krispy Kreme store in Brazil is expected to generate around 100 direct jobs, with more employment opportunities to follow as the brand grows throughout the country. This move aligns with Krispy Kreme’s commitment to creating local economic impact while delivering the joy of handcrafted doughnuts to new customers.
About AMPM and Ipiranga
AMPM, part of the Ipiranga mobility ecosystem, operates approximately 1,500 retail locations across Brazil. The brand’s deep market reach and retail expertise make it an ideal partner for Krispy Kreme’s introduction to the Brazilian market.
Looking Ahead
As Krispy Kreme continues to expand its global footprint, Brazil stands out as a key market with strong consumer demand for premium treats and quality brand experiences. The São Paulo store represents the beginning of a long-term vision to bring joy to more people through fresh, warm doughnuts and unforgettable customer moments.
Stay tuned for updates as Krispy Kreme opens its doors in Brazil and introduces the magic of the Hot Light™ to South America.