The Cosentino Family
In 2018, the Cosentino family brought Krispy Kreme to Fort Myers, Florida, and almost overnight their shop became more than just a place to grab a doughnut — it became a community landmark. The iconic Hot Light sign drew lines of eager customers, but it was the family’s personal connection to the community that truly set the store apart.
With deep roots in Southwest Florida, the Cosentinos understood that success wasn’t just about selling doughnuts — it was about creating a gathering place. From the start, their shop became a hub for families stopping in after school, friends catching up over coffee, and children delighting in their first warm Original Glazed.
They partnered with local schools, sports teams, and non-profits to host fundraisers and events, ensuring the store was woven into the fabric of Fort Myers life. Krispy Kreme Fort Myers quickly became known as a brand that gives back.
Krispy Kreme is about joy and tradition. Every Hot Light batch connects us with our neighbors. — Frank Cosentino, Franchisee
Today, the Cosentino family’s Krispy Kreme remains a beloved gathering place in Southwest Florida — proof that when strong community ties meet a world-famous product, the result is something far sweeter than just a doughnut shop.
Curefoods
India is one of the fastest-growing markets for café culture, with young professionals, students, and families embracing global food and beverage brands like never before. Into this vibrant landscape steps Curefoods, Krispy Kreme’s local franchise partner, leading an ambitious rollout that is transforming how Indians experience doughnuts.
With plans for 100+ stores nationwide, Curefoods is betting big on Krispy Kreme’s ability to capture a share of India’s rapidly evolving foodservice market. From bustling metros like Bangalore, Delhi, and Mumbai to tier-two cities where café culture is just taking root, the strategy is clear: make Krispy Kreme a household name across the country.
Success lies in a careful balance of global consistency and local adaptation. While the iconic Original Glazed remains a star attraction, Curefoods has introduced menu options tailored to Indian palates — unique flavours, localized beverages, and store formats that resonate with regional preferences.
It’s more than doughnuts — it’s happiness. Krispy Kreme brings people together. — Ankit Nagori, CEO, Curefoods
The India expansion showcases the brand’s versatility in emerging markets, proving that with the right local partner, Krispy Kreme can thrive across diverse cultural and economic landscapes.
United Kingdom
Krispy Kreme first entered the United Kingdom in 2003 with a flagship store in London, sparking immediate buzz. The Original Glazed quickly won over British consumers, and within a few short years demand grew beyond expectations. What began as a handful of outlets in select cities has since evolved into a nationwide network of stores, kiosks, and partnerships.
From the bustling streets of London to Birmingham’s shopping centres and high-traffic transport hubs, Krispy Kreme has positioned itself as more than just a treat — it has become part of everyday life. Whether picked up with a morning coffee, shared in an office meeting, or bought as a weekend indulgence, doughnuts have become a ritual for customers across the UK.
At the heart of this success is the multi-unit growth strategy embraced by UK franchisees. One franchise group started with a single store and steadily scaled into a multi-unit empire — today serving millions of doughnuts annually and employing hundreds of staff.
We’re selling moments of happiness. People don’t just come for a snack — they come for a memory, a smile, and something to share. — UK Franchise Partner
Today, Krispy Kreme UK is not only one of the brand’s strongest international markets but also a textbook example of how multi-unit franchising can turn a sweet idea into a nationwide success story.
Krispy Kreme Australia
When Krispy Kreme first entered the Australian market in 2003, excitement was high. Crowds lined up for hours to get their hands on the signature Original Glazed, and the opening buzz seemed unstoppable. However, the momentum didn’t last long. Within a few years, sales slowed, and several stores closed.
But rather than bow out, local franchise operators took a step back and reevaluated their strategy. The answer came through smarter location strategies and stronger community engagement. Instead of focusing only on large standalone stores, Krispy Kreme expanded into smaller kiosks, shopping centres, and partnerships with petrol stations and convenience outlets.
Equally important was a renewed focus on community connection. Franchisees invested in local marketing, sponsorships, and charity initiatives that made Krispy Kreme feel less like a foreign chain and more like a local favourite.
We learned that success comes from listening to customers. Australians told us they wanted convenience, value, and a brand that gave back to their communities. We delivered. — Australian Franchisee
Krispy Kreme Australia now stands as a case study in resilience and adaptation, proving that even global icons must stay flexible and responsive to succeed in international markets.
Middle East Expansion
The Middle East has long been a hub for global brands, and Krispy Kreme has carved out a strong presence in this fast-growing region. From the glitz of Dubai to the bustling streets of Riyadh and Doha, franchise partners have successfully introduced the world-famous Original Glazed to millions of customers.
The strategy has centered on high-visibility, high-traffic locations. By opening in malls, airports, and major commercial districts, Krispy Kreme has ensured accessibility to shoppers, families, business travelers, and tourists alike. In cities known for their love of premium experiences, the brand has positioned itself not just as a snack but as a luxury treat with universal appeal.
Franchisees in the region have also adapted the business model to local tastes and lifestyles — shareable boxes for family gatherings, special editions for Ramadan and Eid, and sleek, modern store layouts that match Gulf retail culture.
Krispy Kreme is a premium treat that resonates across cultures. — Gulf-based Franchise Operator
Today, the brand enjoys double-digit growth across the region, with more stores opening each year — a sweet success story built on global consistency, local adaptation, and strategic partnerships.
Asia-Pacific
Across Malaysia and Southeast Asia, Krispy Kreme has grown far beyond being just a doughnut shop — it has evolved into a trendy lifestyle brand embraced by young professionals, students, and families alike. With its signature Hot Light experience and innovative product launches, the brand has captured a loyal customer base in some of the region’s most competitive food and beverage markets.
Franchise groups in Malaysia and neighboring countries have been especially adept at using digital marketing and social media to keep Krispy Kreme top of mind. Creative seasonal campaigns, limited-edition flavours, and influencer collaborations consistently generate excitement, ensuring long lines for every new product drop.
At the same time, Krispy Kreme stores are positioned as social destinations — designed not just for takeaway, but as welcoming spaces for groups to meet, relax, and celebrate everyday moments.
Our stores are gathering spots as much as food outlets. — Regional Franchise Partner
From Kuala Lumpur to Manila, Bangkok, and beyond, Krispy Kreme continues to attract devoted fans who see the brand as part of their daily lives and celebrations — proving its ability to blend global consistency with regional flair.