Krispy Kreme has unveiled a series of senior leadership appointments aimed at strengthening its global operations and accelerating the rollout of its international franchise model.
The North Carolina-based doughnut and coffee chain announced that the executive changes will better align the company’s talent with its goals for profitable U.S. expansion and international growth, particularly through its capital-light franchise strategy.
New Faces, Proven Experience
Among the most notable appointments is Nicola Steele, who has been named Chief Operating Officer, effective March 3, 2025. A long-time executive and currently CEO of Krispy Kreme Australia & New Zealand, Steele will oversee global operations, modernize production systems, and optimize the brand’s hub-and-spoke distribution model. Her appointment fills the COO role previously held by Josh Charlesworth before his promotion to CEO in September 2023.
Other key changes include:
- Chief Growth Officer: Dave Skena, formerly Chief Brand Officer, will now lead global store operations, marketing, digital channels, and retail partnerships beginning January 6, 2025.
- President of International: Raphael Duvivier, previously Krispy Kreme’s Chief Development Officer, steps into this role to guide market development in Europe and Latin America. He succeeds Matthew Spanjers, who departed in November 2024.
- Chief Product Officer: Alison Holder, a Krispy Kreme veteran since 2000, will take the helm of product strategy, consumer insights, and innovation initiatives.
“These leaders all have extensive company experience, commitment to operational excellence and passion for our iconic fresh doughnuts and beloved brand,” said CEO Josh Charlesworth. “As we grow, these leadership changes will result in both a bigger and better Krispy Kreme.”
Navigating a Challenging Quarter with Strategic Expansion
The executive reshuffle comes as the brand seeks to rebound from a 12% revenue dip in its U.S. segment during Q3 2024. The company attributed the slowdown to consumer softness and the sale of its Insomnia Cookies division in July 2024. However, leadership remains optimistic, highlighting an expanded doughnut distribution agreement with McDonald’s, which is projected to positively impact Q4 sales.
Looking Ahead: New Markets on the Horizon
Krispy Kreme’s global footprint now includes more than 2,000 stores and 13,700 additional points of access across 40 countries. Backed by JAB Holding, the brand is set to launch in Brazil, Germany, and Spain in 2025, continuing its push into high-growth international markets.
With fresh leadership in place and a clear vision for the future, Krispy Kreme is poised to advance its mission of delivering joy through fresh doughnuts and meaningful experiences — one market at a time.
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