Krispy Kreme continues to light up new markets, this time making its way into Mongolia. Berjaya Food Berhad, a seasoned franchise operator, has announced a partnership with BlueMon Group to bring the world-famous Original Glazed® doughnuts to Ulaanbaatar and beyond.
Berjaya Food first introduced Krispy Kreme to Malaysia in 2009 and now operates 30 stores across the country. Their collaboration with BlueMon Group marks another exciting chapter in the brand’s international expansion strategy. BlueMon, which already operates 37 outlets across five restaurant brands, sees Krispy Kreme as the perfect fit for Mongolia’s evolving dining landscape.
“Mongolia presents a promising market with a rising appetite for quality food experiences, and we believe Krispy Kreme’s iconic offerings will resonate deeply with consumers there,” said Dato’ Sydney Quays, Group CEO of Berjaya Food.
Why This Expansion Matters
Mongolia’s branded coffee shop and bakery scene is still in its early stages, with fewer than 200 outlets across the country. Yet, international players like Caffebene, TOUS les JOURS, and Segafredo have already found success. Krispy Kreme’s entry—supported by BlueMon’s strong local presence—positions the brand to become a leader in this untapped market.
How KrispyKremeDoughnutFranchise.com Supports Expansion
At KrispyKremeDoughnutFranchise.com, we track these landmark developments to keep investors and entrepreneurs informed. Our platform is designed to:
- Provide insights into global franchise opportunities with Krispy Kreme.
- Connect prospective franchisees with experienced operators and market data.
- Highlight success stories like Berjaya Food’s expansion into Mongolia, offering real-world examples of how the brand thrives in emerging markets.
- Offer resources for evaluating territories, negotiating agreements, and planning sustainable growth strategies.
A Gateway for Franchise Investors
The Mongolia expansion showcases Krispy Kreme’s ability to adapt and grow in new environments, backed by the strength of proven operators. For investors and entrepreneurs considering a Krispy Kreme franchise, KrispyKremeDoughnutFranchise.com is the go-to hub for exploring opportunities, understanding requirements, and staying updated on the brand’s global journey.
With every new market, Krispy Kreme demonstrates why it remains a top contender in the food and beverage franchise world—combining a beloved product with a globally recognized brand.