Tag: Krispy Kreme franchise


  • Krispy Kreme has signed a five-year development and franchise agreement with APL Sweets OÜ, a subsidiary of Estonia-based Apollo Group, to develop up to 25 locations across the Baltic States between 2026 and 2030. The agreement marks another step in Krispy Kreme’s expansion across Northern Europe, with the first location planned for Tallinn, Estonia, by…

  • Krispy Kreme is preparing to enter Mauritius through a new franchise partnership with ER Group, with the first shop expected to open later in 2026. The agreement brings together ER Group and Krispy Kreme’s existing South African franchisee, KK Doughnuts SA, to operate the brand’s planned locations in Mauritius. The partners intend to develop approximately…

  • Krispy Kreme is continuing its international expansion plans, with a third planned market launch announced in 2026. The move follows franchise agreements in the Netherlands and Estonia and reflects the company’s continued focus on working with local partners to expand its global presence. According to World Coffee Portal, the North Carolina-based doughnut and coffee brand…

  • Krispy Kreme is preparing to enter the Netherlands through a new franchise agreement with Jafa Holding BV, marking another step in the doughnut brand’s international expansion across Europe. The first Dutch location is expected to open in late 2026, with additional locations planned as the company builds its presence in the market. The development is…

  • Krispy Kreme has completed a reported $90 million agreement with joint venture partner WKS Restaurant Group, transferring 23 company-owned locations in California and Hawaii to the restaurant operator. The transaction supports Krispy Kreme’s broader strategy of reducing company-owned store operations while expanding through franchise partnerships. According to Restaurant Dive, the deal brings WKS Restaurant Group’s…

  • The global demand for sweet treats and quick-service food continues to rise, and Krispy Kreme remains a leader in the doughnut industry. With its iconic Original Glazed® doughnut and innovative retail formats, Krispy Kreme is uniquely positioned for expansion across developed and emerging markets. 1. Established Markets with Strong Brand Awareness In markets such as…

  • There’s something special about the moment a Krispy Kreme “Hot Light” flickers on. For customers, it signals that fresh, warm Original Glazed® doughnuts are ready to be devoured. For franchise owners, that glowing red beacon represents one of the most powerful marketing tools in the food industry. The Power of the Hot Light The Hot…

  • At the heart of every Krispy Kreme shop is more than just doughnuts — it’s the business of spreading joy. From the moment customers see the “Hot Now” sign glowing, they know they’re about to experience something special. But behind the sweetness lies a powerful business model that delivers real results for franchise owners. A…

  • When you think of doughnuts, one name instantly comes to mind: Krispy Kreme. With its glowing “Hot Now” sign, signature Original Glazed® doughnuts, and decades of history, Krispy Kreme has built a reputation that goes far beyond food — it has become a global icon. But what makes Krispy Kreme stand out in the highly…

  • Few food items in the world have achieved the iconic status of Krispy Kreme’s Original Glazed® doughnut. Loved across generations and continents, this melt-in-your-mouth treat is more than just a snack — it’s a cultural phenomenon. But how did it all begin, and why does the Original Glazed® remain the heart of the Krispy Kreme franchise…