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How the Hot Light Creates Magic for Krispy Kreme Franchise Owners

There’s something special about the moment a Krispy Kreme “Hot Light” flickers on. For customers, it signals that fresh, warm Original Glazed® doughnuts are ready to be devoured. For franchise owners, that glowing red beacon represents one of the most powerful marketing tools in the food industry. The Power of the Hot Light The Hot […]

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Krispy Kreme Seeks Master Franchisees to Accelerate International Expansion

Krispy Kreme, the beloved US-based doughnut brand, is actively seeking new master franchise partners in seven international markets as part of its strategy to accelerate global expansion. Known for its warm Original Glazed® doughnuts and iconic Hot Light™ experience, the brand is doubling down on its capital-light, franchise-driven model to reach more consumers around the […]